Project Overview
Longtime innovators in the development of full spectrum cannabis oils, Wonder Extracts approached Nomad for a full brand refresh. Though respected in the marketplace for the efficacy of their products and formulations, Wonder’s brand presentation and packaging design hadn’t been updated in several years. As new brands entered the marketplace, Wonder felt it was time to re-imagine their products, and brand, for the new consumer paradigm. Working closely with the Wonder Extracts team, Nomad affected a design revolution to the Wonder Extracts line, revivifying the brand with sharp and powerful new colors, typography and front of pack messaging. Inspired by the potent design of consumer goods such as Mountain Dew, Wonder gave Nomad the creative freedom to turn up the volume on Wonder’s powerful products enabling the brand to retain and grow their market share and shelf space.